How Covenant layered omni-channel Klaviyo marketing on top of Google Ads to turn a manual, one-off email list into a high-performance revenue engine for a premier custom teak manufacturer.
Before partnering with Covenant, the client struggled with three primary issues that were leaving revenue on the table and preventing real customer relationships from forming.
Constant lost carts which never got captured or attempted, leaving recoverable revenue on the table with every missed follow-up.
Teakworks wanted to establish a relationship-building approach with timely, personalized messaging instead of one-off promotions.
Email marketing was entirely manual, with no automation and flows in place to nurture customers at the right moment.
Our approach moved beyond traditional email marketing to build a true customer experience across platforms, layering Klaviyo into the tech stack above Google Ads.
Streamlined and enhanced Klaviyo flows to improve timing, messaging, and cart recovery performance.
Built and enriched targeted customer segments to enable more personalized and high-converting campaigns.
Leveraged shared segments across email and SMS to create a consistent, omnichannel engagement strategy.
Deployed real-time, behavior-based automations to re-engage users and drive conversions — compounding into measurable business growth.
Every metric improved. Higher engagement, higher revenue, better results — across the entire omni-channel campaign.
| Performance Metric | Before Covenant | With Covenant | Change |
|---|---|---|---|
| Email Open Rate | 3.46% | 62.00% | ↑ 1691.91% |
| Revenue Per Recipient | $0.11 | $1.00 | ↑ 809.09% |
| Average Click Rate | 2.50% | 3.90% | ↑ 56.00% |
| Omni-Channel Attributed Revenue | $4,300.00 | $34,000.00 | ↑ 690.70% |
If your email list isn't generating consistent revenue, we'll show you exactly why — and what to fix. No fluff. Just clarity.
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